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Association Brain Food Weekly: 3.31.17

Reid All About it

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Raleigh, NC.

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Association Brain Food Weekly: 3.14.16

Reid All About it

You association needs to leverage a strong platform to deliver a world class member experience. Learn how to evaluate association management software (AMS) based on three important yet often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. More info. (.5

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Association Brain Food Weekly: 11.13.20

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This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Presenters: Krysten Douglas, Senior Sales Manager, Visit Indy.

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Association Brain Food Weekly: 2.19.21

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Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. I love Marketing General Inc.’s Host: American Marketing Association.

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Association Brain Food Weekly: 5.12.17

Reid All About it

We’ll Die Trying… Over the past few years, a lot has been said about the love/hate (or hate/hate) relationship that associations have with their Association Management Systems (AMS). AIIM, the information management association, has been vocal on this subject for years. Typography in Marketing.

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