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How to Win Back Lapsed Members: Tips + Letter Templates

MemberClicks

If your membership organization is like most, you likely have one simple goal in mind: grow your membership. This is because these members are already familiar with your organization and have proven interest and willingness to pay for a membership. Check out this membership level chart from the Columbus Chamber of Commerce.

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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. I’m also a strong proponent that associations need to determine distribution platforms based on their target audience(s). More than 12.5 Posted by Steve Drake.

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SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. Columbus, Ohio.

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