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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

My favorite example is Verizons Rule the Air ad campaign. I listen to KEXP in Seattle. Luvs diapers is a good example, using a Beatles song (All You Need Is Love) - but redone. Association Management. Communication. And I must admit, Im seeing more and more that are aimed at younger generations.