article thumbnail

Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

According to data in ASAE’s 2012 Benchmarking in Association Management report, registrations account for a median of 50 percent of meeting revenue at associations, exhibitions account for 27 percent, and sponsorships account for 17 percent. Two examples of this would be charging stations or new product showcases.

article thumbnail

The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

My favorite example is Verizons Rule the Air ad campaign. I listen to KEXP in Seattle. Luvs diapers is a good example, using a Beatles song (All You Need Is Love) - but redone. Association Management. And I must admit, Im seeing more and more that are aimed at younger generations. I said, "Johnny Rivers?