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Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

According to data in ASAE’s 2012 Benchmarking in Association Management report, registrations account for a median of 50 percent of meeting revenue at associations, exhibitions account for 27 percent, and sponsorships account for 17 percent. Two examples of this would be charging stations or new product showcases.

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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

But even those, I find, are being sure to include Baby Boomers in their campaigns, even when the products being sold appeal to much younger demographics. My favorite example is Verizons Rule the Air ad campaign. Where's the list of punk and grunge songs being used to sell products to GenXers? I listen to KEXP in Seattle.