Sun.Jun 09, 2024

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Navigating press interviews: essential don’ts for association leaders

The Association 100

In this video , I dive into critical mistakes to avoid during press interviews. It’s vital for association leaders to communicate effectively while maintaining authenticity and strategic awareness. Avoid sounding overly scripted. Preparedness is key, but your responses should reflect sincerity and engagement. Never shy away from asking for clarification on unclear questions – ensuring precision in your answers and avoiding missteps.

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Mastering media timing: strategic communications for associations

The Association 100

In this recent edition of Association Insights , I address a crucial aspect of PR for associations: the importance of timeliness in media pitching. It’s essential to align our communications with news cycles and industry events, leveraging these opportunities to enhance media engagement and impact. I share strategies for educating stakeholders about using timely relevance, like connecting pitches with current trends and seasonal hooks to maximize media attention.

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Podcast: ‘Mental health in the workplace’

The Association 100

Step into the often-overlooked area of workplace mental health with The Association 100 Podcast as my colleagues Meghan Henning, Christine Stay and I explore the critical impact of mental health initiatives within associations. This episode offers a comprehensive look into the role that associations play in shaping a supportive mental health culture.

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Evolving leadership and advocacy: insights from CTA’s Kinsey Fabrizio

The Association 100

Join us on The A100 podcast where Kinsey Fabrizio, president of the Consumer Technology Association, shares her comprehensive leadership journey from joining the membership team to steering the organization. Fabrizio discusses the significance of mentorship, strategic succession planning and fostering a nurturing environment for staff and members. She also shares insights on leveraging technology for operational efficiency and enhancing member experiences.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!