SCD Group

APRIL 27, 2014

The hugely successful Ohio State University Marching Band incorporates several practices for associations and nonprofit organizations. I gleaned ideas from band director Jonathan Waters’ presentation and discussion with the Ohio State Alumni Club of Southwest Florida. Here’s how: Today’s innovations become tomorrow’s traditions.

Ohio 40

Ohio Florida Innovation Leadership 40

SCD Group

APRIL 22, 2014

The other day, Jonathan Waters, director of the highly rated Ohio State University Marching Band, shared ideas about the traditions and innovations of the band. During the fall of 2013, the Ohio State Marching Band hit the big time: 20 million people have seen us on YouTube; six billion media exposures worldwide.

Ohio 40

Ohio Innovation Association Management Communications 40

Reid All About it

AUGUST 27, 2021

80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. Host: International Congress and Convention Association (ICCA). Quick hits.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

SEPTEMBER 18, 2020

Research shows that those who embrace gender and ethnic diversity, equity and inclusion perform 25% better financially and are more innovative. But as association executives, how do we improve our DEI efforts, start the conversation, include actions to back up our words? Communicating Through a Crisis. 1 CAE credit.

Montana 350

Montana Certificate Conference Content 350

SCD Group

AUGUST 29, 2012

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. I’m also a strong proponent that associations need to determine distribution platforms based on their target audience(s). More than 12.5 Posted by Steve Drake.

Marketing 40

Marketing Columbus Ohio Tips 40

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. Columbus, Ohio.

Content 40

Content Columbus Ohio eBook 40