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Association Brain Food: 2.23.24

Reid All About it

The weekly list of free educational events and resources for the association community… Join or Die. Featuring Robert Putnam, author of Bowling Alone , it looks like a PSA for association membership. Learning subscriptions. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription.

DC 261
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food Weekly: 11.6.20

Reid All About it

The weekly list of free educational events and resources for the association community… Un-hybrid conference. At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. If you were at the Association Component Exchange (CEX) last week, you heard about the “bright spot” concept.

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Creating New Member Benefits for Each Persona 

MemberClicks

Did you know your members fit one or several of 10 different types of personas? These personas help define their preferences and drive how they make their decisions. It’s likely the reason they became a member of your association is due to their persona archetype. Who are your members? What’s a persona?

LMS 52