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Association Brain Food: 10.6.23

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Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. Bring all your personalization questions.

Revenue 256
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Association Brain Food Weekly: 2.19.21

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Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. Host: Talley Management. I love Marketing General Inc.’s

Revenue 322
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Association Brain Food Weekly: 2.12.21

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The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association. Host: Fridays@4. Host: ASAE.

Revenue 370
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Association Brain Food Weekly: 9.10.21

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The IAL Launch Event for Compass: the Systems Map for Association Leaders. Host: Virginia Society of Association Executives. Tue 9/14 at 11 a.m. – 1 CAE credit. More info/register. Presenter: Holly Whitaker, Ph.D., Learning Strategy Consultant, D2L. Thu 9/16 at 9 a.m. – #SeriousFun: Networking & Learning Combined. . –

Strategy 195
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Association Brain Food Weekly: 10.18.19

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Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Nonprofit organizations maintain a large amount of confidential information, including donor information, member lists, confidential documents, and trade secrets.