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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. Today, the association has fewer members, less revenue and less clout in Washington.

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Summary: A selection of thought-provoking content from beyond the association management realm that offers new ideas for association executives. Peanut butter + chocolate = bestseller.