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Made to Stick: Examples for Associations
SCD Group
MAY 22, 2014
The other day I received the following email from an association management colleague: “In case you are not aware, you are quoted in a new book by Nina Teicholz called “The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet”. I laughed when I read the comment. That campaign was almost 30 years ago!
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