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Alumni Associations Use Social Media to Reinvent Donation Drives
Associations Now
OCTOBER 30, 2014
For example, The New York Times reports how universities such as the Stockholm School of Economics in Riga, Latvia (SSE Riga), have built social campaigns to boost private fundraising, as public funds have become less reliable. By getting 35 percent of alums to participate, SSE Riga’s association managed to top the U.S.
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