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Association Brain Food Weekly: 5.7.21

Reid All About it

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Brands – whether companies, products or associations – are difficult to create, hard to nurture and easy to destroy. Recently, the St. During his first 12 months, the new CEO hired an executive management team with diverse experience in all phases of association management.

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Made to Stick: Examples for Associations

SCD Group

The other day I received the following email from an association management colleague: “In case you are not aware, you are quoted in a new book by Nina Teicholz called “The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet”. During a policy meeting, our Washington lobbyist said we should call for a loan of $5.

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Stronger by Association: AMR Management Services Announces.

AMR Management Services

6, 2011) – AMR Management Services (AMR), a full-service association management company (AMC) serving national, regional and local client partners, is pleased to announce the acquisition of Drake & Company (DrakeCo), an accredited AMC based in Chesterfield, Mo. Media Contact: Nick Ruffin, CAE, Chief Operating Officer.

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From Relevance to REVOLUTION. It's NOW or NEVER: Go BIG, Go.

Tom Morrison

Hats off to ASAE and St. Louis for providing one of the most exciting learning environments in recent memory. I flew to Washington DC and back in one day, shortly after ASAE Los Angeles, to be a part of a special meeting with ASAE’s leadership to discuss the failings of the event. Chief Marketing Officer.