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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. State of the association industry.

Chicago 200
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Help Your Members Across the Digital Readiness Gap

WBT Systems

Familiarity with education technology : How familiar people are with online learning, MOOCs, digital badges, Khan Academy, and other online educational resources. You may need the assistance of marketing automation or email marketing software to identify these members. Digital Readiness Spectrum.

LMS 218
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15 Changes in the Learning Business Landscape

Leading Learning

Software-as-a-Service (SaaS) was established well before 2007—Salesforce, the company that put SaaS on the map, was founded in 1999—but it took a while for its impact to really be felt broadly, particularly in learning businesses. The SaaS Explosion. I can’t remember the last time that happened. It also, of course, fuels more competition.

Course 101