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Benchmarking and its Application to Your Member-based Organization

YourMembership

Membership Software Association Management Software. Associations. News + Press. Management Team. As an association, for instance, your industry data repository is impressive. Provides a non-dues based form of revenue. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. Of course, we sell expertise in various areas, ranging from websites and digital marketing to PR and association management.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever.

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The Hidden Costs of Inefficiency

Associations Now

Just ask New York City’s Metropolitan Transportation Authority (MTA). Between 2000 and 2010, the city’s MetroCard system was an unexpected profit center for the city, as passengers let $500 million in prepaid fares expire, according to The New York Times. Efficiency Through Connectivity.

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