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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. Not sure if a new meeting format or concept is the right fit for your group?

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Benchmarking and its Application to Your Member-based Organization

YourMembership

Your member resources are invaluable as you can provide an individual member up-to-date information on an entire industry — information they can not come by on their own. Provides a non-dues based form of revenue. As an association, for instance, your industry data repository is impressive. Furthers and promotes the group.

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Wednesday Buzz: Budget Tips for Community Associations

Associations Now

And like all organizations, community associations need to keep an eye out for new, underdeveloped revenue streams—for example, from pet fees or penalties for violations of community rules, McKuen writes. Tweet of the Day. Beware of these 4 Association PR Nightmares #Eventprofs !

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When Vein Specialist Centers wanted more brand awareness to increase patient appointments and revenue.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Off-page SEO resources help build validity for the brand’s digital presence. At CFO Consulting Partners, a financial accounting-advocacy firm with offices in Princeton, New Jersey and New York City, we delivered the Thought Leadership service with great success. This tip requires continuous monitoring.)

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. You’re brave, clever and resourceful. What surprised us most in 2013? Wake up and smell the coffee.

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Executive Connections: Train, Learn, Survive.

Executive Connections

I attended the Software Information Industry Association (SIIA) Information Industry Summit (IIS) in New York City last week, and I was encouraged by the positive attitudes expressed by leaders in the content industry. | Whats in a name? » 04 February 2009. Train, Learn, Survive.