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6 Ways To Engage Association Members

CMA Solutions

(Communicating and promoting your association’s recent innovation would help jog their memories.) At CMA, we specialize in association management, membership outreach and member engagement. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years.

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Eric Lanke: Stop Calling It Strategic Planning

Eric Lanke

Association management. Coming from the nonprofit world, Lanke suggests that we replace “strategic planning” with the term “association management.” ” Extrapolating to all organizations, Fred David (2011) would simply call it “strategic management” (p. Posted by Eric Lanke.