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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
” Melia said never waste an opportunity to get good feedback from your members, but do it in short digestible bites, such as by adding a question to your dues bills, product shipments or annual conference surveys. Ask how your product and service can fill those unmet needs. Who’s doing what and by when? ” Conclusion.
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