Association Media Relations: Two Scoops are Always Better than One
SCD Group
MARCH 5, 2013
Media relations work much the same way: The only thing better than giving the press one good scoop is to give them two. I’ve had the opportunity to work on both sides of the media relations process, having been a reporter and a media relations specialist. Kathy Deters is a senior writer and social media manager for St.
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