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Association Media Relations: Two Scoops are Always Better than One

SCD Group

Media relations work much the same way: The only thing better than giving the press one good scoop is to give them two. I’ve had the opportunity to work on both sides of the media relations process, having been a reporter and a media relations specialist. Kathy Deters is a senior writer and social media manager for St.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates. Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Leonard Toenjes, CAE, President of AGC of St. Tue 5/18 at 3 p.m. Adam Legge. Kathleen T.

St. Louis 341
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Helping Your Association Establish a Credible Reputation with the Media

SCD Group

Guest Post By Kathy Deters If your work requires being interviewed by the media, you’ve probably felt like one of the characters in a Looney Tunes cartoon. Perhaps it was Elmer Fudd, tricked into walking into a furnace—or a public relations firestorm—by a fast-talking reporter. The same could be said of media interviews.

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The Hourglass Blog: Daring to Lead 2011

The Hourglass Blog

More and more GenX and even Millennial leaders are coming into positions of prominence (something obvious to anyone who attended the recent ASAE conference in St. Louis) and, although old and new challenges still linger, the world is not crashing down and the work is somehow getting done. Association Management.

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Part 2 - Helping Your Association Establish a Credible Reputation with the Media

SCD Group

Today we’re looking at tips to establish yourself as a credible, reliable media source. Working with the Media, Rule No. 2: Don’t tick off the reporter. First, realize that yes, occasionally, reporters have their own agendas. Take a few minutes to consider what questions the reporter might ask and prepare responses.

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Behind China's Great Firewall ? A Social Media Platform Primer.

GlowGlobally

Behind China’s Great Firewall – A Social Media Platform Primer. FaceBook, LinkedIn, Twitter and YouTube are the most recognized social media tools used in the world today. Louis in August. Social Media in China – an opportunity for associations. by Theresa. By Florence Chua, MCI China.