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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

And still could be better – when asked when did you realize the value of the association? members could point to the exact event. This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it.

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How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

There is not another thing that will sustainably drive awareness, engagement, and retention more than understanding our members. Understanding our members helps us stay in lockstep with our members. It is our understanding of them that guides the organization’s strategy. Related: Member Engagement Research.