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Common Trap for Association Professionals

Smooth The Path

. “I am upset because I can’t drill down and see the benchmarking data from the 15 companies just like mine, the association should have made this study more robust,” members say. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”

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Association Brain Food: 2.24.23

Reid All About it

Learn how to reimagine your community’s experience through passionate people and their different personas, technology that enables your association, and processes that embrace innovation. Learn what makes association culture unique and how culture change particularly impacts associations. No plan, no progress.