Smooth The Path

OCTOBER 1, 2019

Let them know that the association becomes stronger when members tell other people like them about the association. Members do not want to recruit – current members are not receiving great value or having fantastic experiences with the association, so they do not wish to refer their friends to the organization.

Recruiting 94

Recruiting Recruitment Conference Organization 94

Smooth The Path

FEBRUARY 12, 2019

Arlene is a promoter; she frequently recommends the association to other professionals in the industry. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering.

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

Smooth The Path

JANUARY 2, 2018

Attendees catch me at conferences and reference ideas they found helpful in research reports, or e-books, or posts. So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations?

Social Media 79

Social Media Report Conference Content 79