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Integrated Marketing in the Digital Era

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AUGUST 1, 2013

I’m facilitating an awesome panel focused on marketing in the digital era at the ASAE annual meeting in Atlanta this Monday afternoon (8/5). Board of Certification for Emergency Nursing (BCEN) #9 Products: Unpacked. New York Women in Communications #11 Unique Association Integrated Marketing. ASAE13 LD49.

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Synergy in the Boardroom: From Chaos to High Functioning

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AUGUST 21, 2014

For example, a professional certification program was developed and launched without research to determine the demand; and no marketing support to effectively launch and drive program growth. Education programs were attracting limited participation, but viewed as successes by those spending personal time to execute them.

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