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Association Brain Food: 6.24.22

Reid All About it

It’s a good start, for sure, but you know your market segments best. Always emphasize the impact, not the features, of membership. No surprise about what stands in the way of innovation: human beings! Chase Brunson, CLE, Sections & Events Manager, Austin Bar Association. Member recruitment. asks Ed Zitron.

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Living in the Golden Age of Disruption

YourMembership

I saw a new commercial this week promoting same day delivery in Austin, TX on 28,000 items available exclusively to Amazon Prime customers. president of Integrated Marketing Solutions said, “Free shipping the same day is a total differentiator in the U.S., completely unique for those major markets where it is offered.

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