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Join an Interactive Discussion on - Membership Marketing Blog

Membership Marketing

For those readers located in the Baltimore/Washington metropolitan area, I wanted to invite you to attend an interactive session that I am leading for the Maryland Society of Association Executives discussing the results from our Membership Marketing Benchmarking Report. Pricing Your Product, Service, or Membership. Growth Strategy. (43).

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Do you want your association to be Walmart? - BlogClump - Yes

BlogClump

Wikipedia talks about value proposition primarily in terms of Benefits and Costs. And many would define value strictly in terms of Benefits and Costs. You expect that Benefits > Costs or you wouldnt do it in the first place. You expect certain benefits for your costs. There is an expected value in a transaction.