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Association Brain Food: 12.1.23

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When members better understand your association’s legislative and regulatory priorities and their role in achieving those goals, they can more confidently make an effective case with policymakers. Project success stories. Member recruitment. To attract young members , you must recruit in ways that make sense to them. .

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Association Brain Food Weekly: 1.15.21

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The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The deadline for ASAE members to apply for a judge spot is February 9, 2021. Kim Moutsos, Content Marketing Institute ).

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Association Brain Food: 2.10.23

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Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. For the Love of Events ROI Hear different perspectives on measuring your event’s ROI and driving a better member experience.

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Association Brain Food: 10.7.22

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It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Quick hits. Seth Godin ).

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Association Brain Food: 11.18.22

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Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Anyone who leads a technology project, like an AMS implementation, must understand APIs. Stacey Telford, Community Manager at The Marketing Society. Host: American Marketing Association. Host: Guild.

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