Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. It is no longer a weird experiment in some back room with a tiger team.”

Revenue 256

Revenue Certificate Tools Innovation 256

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Magical experiences are earned on the other side of diligent courage and execution. Embrace change.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

NXUnite

MARCH 18, 2024

To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances member experiences through personalized learning opportunities.

Software 130

Software LMS Library Certificate 130

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

Aptify

SEPTEMBER 27, 2023

Organizations including mid-market to enterprise-level can now choose NetForum for comprehensive association management software (AMS) to meet their specific needs. NetForum identified a need in the market for associations that wish to implement a new AMS system quickly without heavy customization,” said Tim Ward, General Manager of NetForum.

Software 72

Software Revenue Member Experience Marketing 72

Reid All About it

NOVEMBER 3, 2023

I’ve had a few writing projects finish recently and have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing.

Tools 272

Tools Strategy Revenue Technology 272

Nimble AMS

JANUARY 23, 2023

A new AMS can build enthusiasm by greatly increas ing the staff and member experience. When it’s time to share the good news of your new technology investment, consider the following strategies: Share why you bought your new AMS. Member login portal. Encourage any members with questions to call or email staff support.

How To 122

How To Software Newsletter Social Media 122

Reid All About it

JUNE 30, 2023

But Jamie Notter at Propel says, “Your culture is already having a direct impact on every other project [you] are doing, and in many cases, the culture is making it harder for [you] to achieve success in those projects.” That’s why marketing often falls prey to the classic spray and pray model. More info/register. CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

MAY 10, 2019

Mike Murray, Content Marketing Institute ). When you’ve crossed the finish line of this challenge, you’ll be able to develop marketing and communications that provide a clear and simplified value message to your audience. What Makes Nonprofit Tech Projects Succeed? – How to Personalize the Member Experience.

DC 170

DC FAQ Member Experience Project 170

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

JANUARY 28, 2022

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

DECEMBER 1, 2023

When members better understand your association’s legislative and regulatory priorities and their role in achieving those goals, they can more confidently make an effective case with policymakers. Project success stories. Member recruitment. To attract young members , you must recruit in ways that make sense to them. .

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JUNE 16, 2023

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. We develop expertise from researching, thinking and writing. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Aptify

AUGUST 28, 2023

How will we fund the project? Make sure you talk with all stakeholders in your organization who make budget decisions to understand how the project will be funded. Who will make decisions in each step of the process? It’s also helpful to know who is involved in each step of the software purchase decision.

Membership Management 72

Membership Management Software Project Process 72

Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Get everything you need in this RFP template for CMS and website redesign projects from Brightfind. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. CMS/website RFP.

Tools 195

Tools Education Newsletter Chicago 195

Nimble AMS

MARCH 6, 2023

Caroline Laurin Vice President of Marketing & Communications at the American Association for the Study of Liver Diseases (ASSLD) Caroline Laurin routinely develops key marketing campaigns and strategies to elevate AASLD’s mission and vision.

Innovation 145

Innovation District of Columbia Baltimore Illinois 145

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Smooth The Path

OCTOBER 13, 2020

Business owners are wondering how to keep their businesses afloat, organization leaders are wondering if they can keep their full staff employed, employees are wondering how long they will have a job, and freelancers are wondering where their next project is coming from. Related: Back to school for associations and members.

Project 146

Project Innovation Industry Marketing 146

Association Analytics

JUNE 21, 2023

When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Solution : The solution to this challenge is pretty simple.

Team 319

Team Report Course Proposal 319

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? .

Revenue 205

Revenue Content Chicago Leadership 205

Membersuite

MAY 25, 2021

Schedule meetings with colleagues from membership, accounting, marketing, events/meetings, education, governance, advocacy, and IT. IT will have a crucial role in an AMS project so you need them on board from the start. You’ll have to schedule the new AMS implementation around other projects so find out if they have a technology plan.

Software 170

Software Leadership Project System 170

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Early identification of your projected expenses and revenue will help you determine the scope of your event.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JULY 2, 2021

Wes Trochlil suggests how to tackle a big data cleanup project —one bite at a time. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. I doubt it.

Technology 370

Technology Strategy System Education 370

Aptify

MARCH 30, 2023

And if you aren’t prepared to address them, your project won’t move forward. For example: How much will it cost if a percentage of your membership base leaves due to a poor member experience? The right membership software can help you provide a modern, convenient member experience.

Software 72

Software How To Membership Management System 72

Smooth The Path

APRIL 26, 2018

We have to make sure each attendee gets a badge, and we have to ensure they have a great experience within the first ten seconds of the conference. We have to send out member marketing messages, and we have to invent the next new benefit. Do you see where I’m going with this?

Member Experience 83

Member Experience Project Innovation Marketing 83

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Susan Spilka, Strategic Communications Consultant and Co-founder of the Workplace Equity Project. Presenters: Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA).

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. From sales to human resources, marketing to training, every department in an organization can benefit from implementing event tech tools into their daily routines. Digital Marketing Trends and Traditions 2019.

Social Media 170

Social Media Arizona millennials Proposal 170

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit. 1 CAE credit.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

NOVEMBER 30, 2018

The 2017 Tax Act added a new incentive for investors to fund projects and activities in low-income communities. Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Nikki Minard, VP of Digital Marketing.

Innovation 190

Innovation Technology DC Tips 190

Delcor

FEBRUARY 7, 2022

The CIO leads their association through digital transformation —the adoption of an association-wide strategy and culture that integrates digital technology and a digital-first mindset throughout the organization to better deliver value to members and customers. Technology project prioritization. What’s in Your Association’s IT Bag?

Project 105

Project Technology Strategy Process 105

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Smooth The Path

NOVEMBER 7, 2019

An association sends each message in their new member email series from a different staff person as a way to introduce not only each benefit but each staff person associated with that benefit. A director of marketing calls every new member. Improve the member experience with curated networking.

Member Experience 74

Member Experience Project Marketing 74

Reid All About it

SEPTEMBER 1, 2017

You may want to find out after reading this interesting report from Billhighway about hundreds of calls they made to associations for a market research project. WBT Systems explains how your association can use the power of social proof to market your online learning programs. Host: American Marketing Association.

Content 150

Content Software Project Marketing 150

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MARCH 11, 2016

Eastern* – Project Management Techniques for Non-Project Managers (Association Chat on Blab). Project management…it’s an art and a skill. What if you had the guidance of an expert in project management who could show you some great techniques for working with your current projects? Jeff Altman, Esq.,

Raleigh 150

Raleigh Case Study Project Revenue 150