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JUNE 16, 2023

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. We develop expertise from researching, thinking and writing.

Project 195

Project Tools Revenue Metro 195

Membersuite

MAY 25, 2021

Your AMS isn’t integrated with other systems so staff and leaders can’t access the data and reports they need to understand member/customers and make decisions. You can’t use the AMS to track member engagement—volunteering, events, certification/education and purchases. 2: Consult with Your Colleagues. Get ready for an earful.

Software 170

Software Leadership Project System 170

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Member advisory groups. Does your association want to understand the needs and interests of different segments of your membership and market? The answer is member advisory groups , says WBT Systems.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Susan Spilka, Strategic Communications Consultant and Co-founder of the Workplace Equity Project. Host: EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

Association Success

MARCH 12, 2019

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. This translates to the core primary outcome for all of us on staff: member and customer retention. So, what does this look like? Acquisition Team.

Certificate 109

Certificate Discount Team Content 109

Reid All About it

MARCH 24, 2023

Member onboarding. Thank goodness, many associations are rethinking new member onboarding. If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. Sponsorship strategy. Association staff retention.

Revenue 227

Revenue Chicago Leadership Education 227

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Early identification of your projected expenses and revenue will help you determine the scope of your event.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

MARCH 5, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating an Equitable User Experience through Digital Culture. Website Redesign and Management: Straight Talk and Things to Know Before Starting Your Next Project. Check out Cecilia’s Nonprofit Executive Spotlight series too.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? .

Revenue 205

Revenue Content Chicago Leadership 205

Higher Logic

JULY 13, 2017

Members can browse your online expert directory to find speakers for their events as well as freelancers or guest contributors, like authors. An easily-accessible, searchable directory will save members time and effort trying to fill their event lineup and content calendars. Flexible Online Learning and Certifications.

Directory 249

Directory Tips millennials Certificate 249

GrowthZone

JUNE 21, 2021

FEATURES: Member management. Workflow automation/project management. Marketing automation. Member app. Self-serve, password-protected member portal. Custom member portal. Member prospector. Project management. Board member reporting. Email marketing. FEATURES: Marketing.

System 148

System Software Directory Membership Management 148

Reid All About it

JULY 2, 2021

Wes Trochlil suggests how to tackle a big data cleanup project —one bite at a time. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating your Content Stream—from Marketing to Sales to Programs. Host: American Marketing Association. I doubt it. Data cleanup.

Technology 370

Technology Strategy System Education 370

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ Marketing Charts ). Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JANUARY 14, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The deadline for ASAE members to apply for a judge spot is February 9, 2021. Kim Moutsos, Content Marketing Institute ).

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Higher Logic

SEPTEMBER 15, 2016

It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. Added over 1,200 new members in the last six months.

Certificate 120

Certificate Texas Resources Member Experience 120

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Association Adviser

JANUARY 18, 2019

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. What does it take to set yourself up, market yourself, and actually get contracted for work? Host: MPI (possible fee for non-members). He describes his S.C.O.R.E approach to these critical conversations.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Johnson Experience Marketing.

San Diego 370

San Diego Revenue Strategy Content 370

GrowthZone

NOVEMBER 23, 2020

Workflow automation/project management. Marketing automation. Member app. Self-serve, password-protected member portal. They offer two systems: Atlas, which is suited for member management of chambers and trade associations, and Oasis, which is suited for professional associations. Email marketing.

Membership Management 78

Membership Management Software Directory System 78

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. How to Fuel Exceptional New Member Experiences. CAE credit.

DC 170

DC Washington Tools Certificate 170

MemberClicks

JUNE 8, 2023

They also can be used to spot trends in membership behavior, develop new programs around member interests or send customized emails. But membership profiles also benefit members. Member profiles provide members with a place to share relevant achievements and certifications, their title and workplace and other interests.

Certificate 52

Certificate Directory Social Media Software 52

Reid All About it

SEPTEMBER 10, 2021

To set a positive, collaborative tone for project retrospective meetings, start by sharing this Prime Directive. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns.

Strategy 195

Strategy Content Education Tips 195

Reid All About it

JULY 15, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Identify potential project management solutions. Presenter: Kathy Cohen, Head of Marketing, EverThere. Host/Location: Marketing General, Inc.,

North Carolina 150

North Carolina Austin Innovation Washington 150

Protech

MARCH 1, 2021

And everyone has realized that the shift to a more virtual member experience is going to be permanent. For example: Tools such as Microsoft Teams, Slack and Yammer go beyond simple instant messaging to enable better team alignment, real-time connection and enhanced document and project sharing. Marketing automation.

LMS 96

LMS Tools Revenue Learning Management System 96

MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

MARCH 20, 2020

Get answers to any questions you have, from re-purposing content to meet the needs of your learners to translating your on-site experience to an online platform. Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. Tommy Goodwin (moderator), Head of Government Relations, Project Management Institute.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. It’s the underlying principle of Inbound Marketing. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. Where people are engaging now when it comes to membership is on social networks, through online webinars, certifications, and young professional groups.

Certificate 59

Certificate Survey Recruiting Recruitment 59

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Self-assessments reveal where you need to improve your skills and what you need to learn. Subscriptions. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Association Success

OCTOBER 1, 2018

Computer Science was the only IT related program offered in college at the time, which I wasn’t interested in, so I earned Microsoft Certifications and learned on-the-job from my colleagues who had experience in the field. The workload was intense, even for a low-level marketing person like me at the time.

New York City 60

New York City Baltimore New York Software 60

Reid All About it

JULY 3, 2020

Look how your project management skills can transform family dynamics: the Agile family meeting. Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Damon Linker ). Pamela Bump, HubSpot ).

Montana 221

Montana North Carolina Review Member Engagement 221