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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue
.orgCommunity
JULY 18, 2019
Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). They’ll pay full price now but their educational ROI will persuade them to come back for more.
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