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How to Motivate Certification Candidates

WBT Systems

Dedicating mornings, nights, and weekends to reading books, understanding information, meeting with study groups, and preparing for the exam. Dedicating mornings, nights, and weekends to reading books, understanding information, meeting with study groups, and preparing for the exam. These psychological motivators drive us all.

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Association Brain Food: 2.9.24

Reid All About it

TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Michelle Brien at Matchbox shared the results of their research on the value of virtual experiences to associations and their members.

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Association Brain Food: 5.5.23

Reid All About it

Corporate learning. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Amanda Kaiser describes how virtual connections can ease attendees’ anxiety about going to in-person events. When association professionals think about volunteering, members naturally come to mind.

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Association Brain Food Weekly: 4.30.21

Reid All About it

They remind us why listening (without interrupting) is so important to the person talking and describe different methods for listening to your members and others in your professional community. I think one had an AMS, CMS, and LMS project on the horizon. They provide the steps of a shutdown ritual in case you want to try it yourself.

Education 354
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Association Brain Food: 5.12.23

Reid All About it

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too.

Chicago 200
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Association Brain Food: 2.10.23

Reid All About it

The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. Generation Z.

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Association Brain Food: 2.17.23

Reid All About it

A justification toolkit helps prospective learners make a case for attending your online courses. Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver personalized communication and content. The odds on that aren’t so good these days. Manager burnout.

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