article thumbnail

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60
article thumbnail

Association Brain Food Weekly: 5.14.21

Reid All About it

Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. Leonard Toenjes, CAE, President of AGC of St. The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. Event Talk Live: Booking the Best.

St. Louis 341
article thumbnail

SCD Group: Is there a "magic" price for association memberships?

SCD Group

First, during a session at the Content Marketing World Conference , Jim Kukral of Internet Marketing for Business, mentioned that one of the advantages of publishing your book on Amazon was that you can change the pricing of your book as often as you want. The YMCA of St. Louis paper.

Price 40