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Where Does Your Association Stand on Stakeholder Development?

YourMembership

JUNE 12, 2015

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”.

Sacramento 150
Sacramento CA Member Engagement Leadership 150
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I know I’m smiling, so it must be time for a customer conference!

YourMembership

MARCH 27, 2014

I just got back from speaking at CalSAE’s ELEVATE Conference in beautiful Palm Springs, CA, and I am quickly preparing to head to St. Petersburg for Xperience2014 , YourMembership.com’s first customer conference. It’s a little like my own March Madness, and I like it!

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Conference CA California Social Media 150
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