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How to Make Analytics a Priority – Finally!

Association Analytics

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. Lifetime value – you can use data analytics to project the lifetime value (LTV) of members and you can break down the LTV by segments. Leverage the community. Take action!

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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Improving member communications. Automation rules are a tool within a Higher Logic online community allowing you to automate tasks in your community at scale, like sending a personal email to everyone who has completed a certain task, adding new members to a community, or generating a report. And for what?

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Association Brain Food Weekly: 9.13.19

Reid All About it

Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. Presenters: Chris Bonney, VP of Strategy, Gulo.

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