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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. The Challenge. The Solution. The Results.

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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Operation Efficiency: Streamlining Processes for Associations Discover the key to success for associations in today’s fast-paced world by exploring strategies for optimizing operations and improving efficiency.

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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. Based on this analysis, AARC developed two communication strategies and personalized messaging for two member segments: those who lapsed within three to six months, and those who lapsed between seven and 24 months.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

"Since launching our TechZen User Community on the Higher Logic platform, we’ve seen dramatic membership growth and increased engagement. New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.".

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Member recruitment. Staff meetings. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

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Tuesday Buzz: Don’t Forget Your Case Studies

Associations Now

How one association took a data-based approach to building effective, personalized case studies. “For my case studies, I gave members a word count and a theme (career progression, business development, profile-raising etc.) Also: Don’t forget that you won’t be in your board seat forever.