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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Association Brain Food: 2.16.24

Reid All About it

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. That’s what people really want deep down inside—and associations can help members build these communities.

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Association Brain Food Weekly: 1.22.21

Reid All About it

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Staff meetings. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256
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Association Brain Food: 12.8.23

Reid All About it

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Mark Lowry at Association Analytics shares helpful member retention strategies. Member app. Member retention. Zoom fatigue.

Strategy 272
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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Blue ocean strategy. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle. 1 CAE credit.

Revenue 256
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Association Brain Food: 11.3.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Chapter communications. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS.

Tools 272