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Association Brain Food: 2.16.24

Reid All About it

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. Post-event attendee engagement. They also identify common pitfalls you might encounter.

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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. Read about how AARC automated their online community for better member engagement.

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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy.

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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Operation Efficiency: Streamlining Processes for Associations Discover the key to success for associations in today’s fast-paced world by exploring strategies for optimizing operations and improving efficiency.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. The need for a new messaging strategy. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Association Brain Food: 2.23.24

Reid All About it

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Webinar latecomers. CAE credit. More info/register. 1 CMP credit.

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Staff meetings. More info/register. More info/register.

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