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Building and Protecting Your Association’s Brand Is Vital

SCD Group

JUNE 22, 2015

Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. The experience offers a case study for other associations. Several leaders earned seats on the national board.

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St. Louis Houston Washington Case Study 40
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Seven Ways to Make Sure Your Blog Gets Noticed

Beth Kanter

JUNE 4, 2012

Recently, MomsRising conducted a blog carnival on school food , which serves as a useful case study about how social media can ensure that target audiences see compelling blog posts. Jamie Oliver’s Food Revolution team (@FoodRev) tweeted the blog carnival – twice — to 25,125 followers.

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Social Media Sample Houston Project 28
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