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Association Brain Food: 10.6.23

Reid All About it

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. CAE credit.

Revenue 256
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Association Brain Food Weekly: 5.21.21

Reid All About it

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.

San Jose 369
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The Civil Servant at the Top

Associations Now

An established public-sector leader, staring down a shift in military strategy, a tough upcoming primary challenge, or just the prospect of a retirement that didn’t sit right with workaholic instincts, opts for steadier waters and takes a gig with a trade group.