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Association Brain Food: 2.24.23

Reid All About it

From Value Proposition Strategy to Growth: A Membership Growth Case Study The Ontario Society of Professional Engineers’ membership marketing campaign wasn’t yielding the expected membership growth results. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth.

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Book Review: Sharing Cities – Activating the Urban Commons

Beth Kanter

Sharing Cities: Activating the Urban Commons is a collection of 137 case studies and policies in 11 categories how self-organized, democratic, and people-powered policies and initiatives can help solve some of the most thorny problems we face around the world in urban areas. It helps residents save money and learn new skills.

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