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How to create an association marketing strategy

Freestone

Consider segmenting your target audience based on the following: Prospective learners New learners Long-time learners Learners in leadership roles Age Profession Educational background After you create your segments, you can create specialized marketing materials to reach these specific groups.

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Association Brain Food Weekly: 10.5.18

Reid All About it

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.

DC 170
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Association Brain Food Weekly: 4.23.21

Reid All About it

Is it a certificate program or a certification? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how you can use third-party sourcing to complement and bolster your in-house capacity. Learning to Swim with the Big Fish (Transitioning to Management).

Revenue 370
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Association Software 101: How to Find the Best AMS Platform

Protech

As a member of an association’s staff or leadership team , you see the hard work that goes into managing these organizations firsthand. You might create your own courses for members to complete or promote industry-specific certifications that are shown to boost sales or job performance.

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Association Brain Food Weekly: 9.10.21

Reid All About it

Their model is based on a volunteer learning journey that inspires and helps members build competencies in one area before moving up to the next—a great way to build a volunteer and leadership corps. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Extroverts working remotely.

Strategy 195
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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

A few perks you could try include: A discount on dues (like a “new member promo” of 15% off annual dues) Free tickets to a conference in your industry Entry into a giveaway for all new members Gift certificates to local businesses, cafes, restaurants, etc. Offer a positive, engaging welcome series. Host a membership drive. Put up flyers.

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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

A few perks you could try include: A discount on dues (like a “new member promo” of 15% off annual dues) Free tickets to a conference in your industry Entry into a giveaway for all new members Gift certificates to local businesses, cafes, restaurants, etc. Offer a positive, engaging welcome series. Host a membership drive. Put up flyers.