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Status and Time: Two More Member Motivations
Associations Now
NOVEMBER 19, 2014
In “ How Concerns About Status Affect New Product Adoption ,” we hear from Christophe Van den Bulte, marketing professor at the Wharton School of the University of Pennsylvania, who explains that there is more nuance to the old adage “keeping up with the Joneses.” Status Seekers. When I spoke with Heidi K. Time Savers.
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