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Strategies for driving non-dues revenue for your association

Nimble AMS

You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses. Your members have become accustomed to experiences like these in most areas of their lives, and they’ll expect a similar experience with your organization. ?. Cross-sell. Get predictive.

Revenue 133
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Association Brain Food: 4.5.24

Reid All About it

They’re looking for a 501(c)(3) organization whose powerful mission could impact more people more deeply if it had marketing and branding help. I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans.

Revenue 256
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Association Brain Food Weekly: 3.12.21

Reid All About it

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. It seems worse now than ever. More info/register. every Monday.

Nashville 370
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Association Brain Food Weekly: 7.23.21

Reid All About it

If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. The weekly list of free educational events and resources for the association community….

Video 195
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Association Brain Food Weekly: 3.15.19

Reid All About it

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Being from Massachusetts, we scoffed at such a ridiculous statement. Civil Eats ).

DC 150
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Association Brain Food: 3.3.23

Reid All About it

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. His insight should help you improve the subscriber experience at your organization. Subscriptions. Event gamification.

Revenue 39
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Association Brain Food: 6.24.22

Reid All About it

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. The biggest mistakes organizations make with cybersecurity—and how to avoid them. As most organizations navigate returning to in-person events, meetings, and conferences, what are leaders considering?

Video 39