Maybe It’s Not Content Management Anymore. Maybe It’s Context Management.
Associations Now
FEBRUARY 10, 2020
“Because now it’s not only the web, obviously, that we need to tackle when you have Alexa, chatbots, and different devices, modalities, and channels,” Gartner Lead Analyst Irina Guseva told CMSWire. Content, and Context, Everywhere. The problem is that content has to live everywhere—or if not everywhere, certainly in multiple places.
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