Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Associations Now
SEPTEMBER 17, 2013
In one innovative advertising approach, the Minneapolis-based retail company launched Bullseye University, a four-day, live-streaming event featuring five YouTube personalities shacking in a Target-designed dorm room. Workout classes were taught during the day. Target’s got its red bull’s-eye on the millennial trend, to say the least.
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