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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. Then, make the sale—move your prospect from thinking “I should take a class” to “I am registered for a class.”. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing.

Education 155
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2018 eLearning Predictions: Updated Hype Curve

Forj

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

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Challenges and Opportunities for Association Education Programs

WBT Systems

Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members. At WBT Systems, we have partnered with associations for over 15 years to build and deliver world-class education and certification programs through TopClass LMS , the #1 LMS for Associations.

Education 150
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9 Ways to Increase Online Student Engagement

WBT Systems

If you’ve taken a continuing education class, you’ve seen how students fade away over time. They have trouble making class and keeping up with coursework. An online course that merely provides information is no better than any other in today’s competitive lifelong learning market. People get busy.

LMS 160
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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Even MOOCs have caught on. Don’t let them align with a competitor.

Education 155
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How to Get Your Association to Support Staff’s Professional Development

WBT Systems

Review position descriptions at your association (including your own position) and at other associations to decide which skills and knowledge you need to: Take your association’s educational programs, program management, or program marketing to the next level. Attract new market segments. Beat the competition. Take on new projects.

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