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Remember the 3 E’s When Marketing Educational Programs
WBT Systems
AUGUST 15, 2017
Then, make the sale—move your prospect from thinking “I should take a class” to “I am registered for a class.”. Besides other associations, you now have online professional platforms like LinkedIn (now owned by Microsoft) and Udacity to worry about, plus all the MOOCs like Coursera and EdX. You’re not selling a program.
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