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Study: In Charitable Giving, Middle Class Digs Deeper Than the Wealthy

Associations Now

The income disparity in America is accompanied by a giving disparity: According to a Chronicle of Philanthropy analysis of IRS data, the wealthy give a smaller share of their income to charity than do members of the middle class. Members of the lower and middle class gave $57.3 Minneapolis-St. percent between 2006 and 2012.

Class 40
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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

The brands millennials have grown up with—and stuck with—produce quality products and reliable service, and it’s this consistency that inspires trust, the study reported. Workout classes were taught during the day. What millennials say about brands is as important as what brands say about themselves, the report concluded.