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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Associations Now
SEPTEMBER 17, 2013
30 percent cite price as the primary motivator behind a purchase. The brands millennials have grown up with—and stuck with—produce quality products and reliable service, and it’s this consistency that inspires trust, the study reported. Workout classes were taught during the day. And it’s trust that breeds loyalty.
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