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Association Brain Food: 3.24.23

Reid All About it

Member onboarding. Thank goodness, many associations are rethinking new member onboarding. If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. Non-dues revenue. Sponsorship strategy.

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Association Brain Food Weekly: 3.11.22

Reid All About it

Amy Showalter, ASAE Government Relations and Advocacy Professionals Advisory Council member and author of ASAE’s Creating and Managing an Association Government Relations Program , is asking associations to contribute to the 2022 Grassroots Influence Pulse study. Is your virtual conference engaging enough to prevent multitasking?

LMS 195
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Association Brain Food: 2.3.23

Reid All About it

The weekly list of free educational events and resources for the association community… Vendor member education. They describe educational programs that will help these member develop relationships and generate more leads. Host : Beth Z, Your Nerdy Best Friend Fri 2/3 at 4 p.m. Hybrid workplace worries. It’s a good morning cry.

LMS 40
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

4 days, a dozen high-profile headliners, and so many sessions it will make your head spin. How do you know which sessions are most relevant for your industry and your position? While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences.

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Association Subculture: Associations Are the 99%

Association Subculture

For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Nobody needs your 10% Hertz rental car discount. If you wonder why members cant hear your message, its because youve buried it in stuff. Think about your members for a minute.

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Association Brain Food: 4.15.22

Reid All About it

When I worked in membership for a trade association, it was always difficult to convince prospects of the membership value of lobbying since it went on whether or not their company was a member. WBT Systems picked out nonprofit successes and challenges that illuminate practices and trends your association should know about.