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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. The idea was to have this committee reach out to hot leads and give a little push factor,” Schneider says.

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A Simple Tactic to Appeal to Prospective Young Members

GrowthZone

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. The ability to expand their resume by serving in leadership roles or on a committee is compelling. This, in turn, increases recruitment and retention numbers.

Minnesota 122
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Association Brain Food: 10.20.23

Reid All About it

Association Members of Tomorrow: Creative Strategies to Connect with Gen Z Learn how one association created and leverages a Young Professionals committee to proactively explore strategies that help them attract and retain the next generation of members. Gain a deeper understanding of Gen Z—their unique traits, values, and expectations.

Maryland 272
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Everyday Technology: Innovative Ways To Do More With Less

Beth Kanter

Idealware partnered with the Minnesota-based MAP for Nonprofits on this project into how, and how effectively, human services organizations are using technology to innovate their service delivery. She estimated that the organization’s other programs recruited about 200 volunteers using social media last year, as well.